Non-profit organizations are funded by donations alone, and many organizations rely on outreach programs as a means of generating these funds. In recent years some non-profits have attempted to cut expenses by migrating to online forms of communications. However, they quickly saw a drop in their readership levels, and consequently their donations. Approximately, 81% of people read their direct mail for over 1 minute, as compared to most email being read for an average of 12 seconds before being deleted. Non-profits exist based on the money which they raise, making readership crucial to survival. RISO Inkjets offer non-profit organizations the perfect solution to affordably increase their readership and fundraising through printed materials.
The versatility of RISO Inkjet technology lets non-profit organizations print all of their outreach materials on one device. Yes, RISOs can print it all from envelopes and inserts to cardstock, even Tyvek wristbands. Personalize the material for each recipient with variable data and watch your readership and donations grow. RISO Inkjet technology even makes color printing an affordable option at less than 2 cents per page, a fraction of the price of color toner. Start printing in color and you’ll truly see a rise in funds, studies have shown that color generates a 34 percent faster response rate (CAP Ventures).